Capillary circulation is very similar to the distribution system of the body’s organs, which transports blood to all organs. The sales process in the wholesale sales and distribution system works in the same way; With the help of wholesalers (or distributors), the product is transferred to the hands of customers.
For example, in the food industry, products are readily available in all small and large stores and across locations. This type of distribution, which makes the product quickly and easily available to the consumer, is known as major distribution. In the following, we will explain more about bulk sales and its various aspects. The task of a major distribution company is to manage sales and distribution of products nationwide. The main distribution system is one of the pillars of marketing, which works to transfer goods from production to the market. These explanations help us to become more familiar with the major distribution.
Product distribution methods include two main channels: direct methods and indirect methods or media distribution. These channels include capillary sales, participation in trade shows, electronic sales, sales through agents, or third-party procurement. Product distribution and sales management should be responsible for the complete management of all stages of the product supply process, warehouse, distribution and delivery to the customer in the supply chain, according to the type of products. Capillary distribution is considered as one of the basic elements of marketing and does not mean only a logistics process and the transfer of goods from the manufacturer to retail warehouses. Capillary distribution, distribution of goods and specialized distribution of products are among the best methods used by manufacturers to attract the market.
Before capillary distribution is a method of supplying raw materials to the restaurant, there are some things that should be considered in order to distribute the desired product easily in all markets and thus attract the largest number of customers. . This is especially critical for products that face numerous and powerful competitors. In summary, the main purpose of mass distribution in marketing is to provide wide access to products, especially in industries such as food and health products that consumers use on a daily basis, or where there are multiple brands of the same product. and if the customer does not buy your product, he will definitely refer to the competitor’s brand. Things like: the food you serve, the storage space you have and the amount of your sales. Consider your menu and write down all the ingredients needed to prepare its items.
Consult your chef and prepare this list with his concurrence. The goal is to have a comprehensive list of every food and drink item you need. You can consult the rest of the members of your restaurant for this, so that you don’t neglect even small things like salt or even toilet paper and daily changing of flowers on the tables.
According to the type of restaurant, create general categories such as meat, dairy products, spices, vegetables, drinks, etc. and categorize and arrange everything needed in each category. Pay attention to the amount of storage space available for different types of products.
For example, if there is more than enough space in the freezer, it will go out and spoil, and your sales will determine how much and how often you should buy food. This requires a bit of trial and error and it may take some time to get the hang of it.
To supply high-quality raw materials for the restaurant, you must have a suitable supplier to make sure that they provide you with high-quality materials.
In capillary distribution and sales, the face-to-face relationship between the marketer and the buyer has a positive effect on the optimal interaction between sellers and retailers. In the following, we will tell the advantages of capillary diffusion for the parties:
In addition to producers, the benefits of capillary diffusion also include consumers. With this sales strategy, customers can easily satisfy their needs. Some of the benefits of capillary diffusion for retailers and point of sale:
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