What is Horka?

The concept of “HoReCa”, which is an abbreviation of the first letters of the words Hotel, Restaurant, Café, is a business term used in the industry of selling and distributing products to these three places (hotel, restaurant, cafe) or a combination of them. The term was first known in the Dutch food industry as “Uniforme Voorwaarden Horeca” or abbreviated “UVH” and later changed to horeca in English.

The term horca is used in countries such as Spain, Portugal, Belgium and Romania, as well as in international beverage companies. This term refers to the provision of services and equipment to hotels, restaurants, and cafes, and is one of the fastest growing sectors in the global distribution and broadcasting industry.

Yes, how to supply the restaurant’s raw materials may seem like a daunting task, this concern is even greater when you have no experience in this field.

Chain restaurants have prepared the food supply and distribution system for their restaurants, but individual restaurants have different conditions and must try to supply the restaurant’s raw materials by themselves. In this article, we provide you with detailed explanations about how to supply raw materials for the restaurant, stay with us.

What is the application of Horka's concept in broadcasting?

This concept is used in the sales and distribution industries as well as the tourism industry, and people who work in companies related to these industries have specific plans to enter the Horka market. Sometimes, sales managers are assigned separately for this segment, or various trainings are provided to enter this market for managers and salespeople to achieve maximum efficiency in selling to this segment.

What are the conditions of Horka's visit?

Considering the differences in the negotiation conditions with the Horka market compared to normal stores and the possibility of differences in the hours of acceptance of sellers, companies do detailed planning for negotiations and sales to this sector before entering this market. In this planning, special regulations are considered for conducting negotiations and providing services to Horka market.

Marketing and sales in the hotel

To create a successful hotel and using the provided infrastructure, there is a need for two marketing and sales teams for two target markets, B2B and B2C. These teams are responsible for negotiating with companies and organizations to motivate personnel to use welfare services in different seasons of the year, negotiating with a variety of tourism service groups, air and ground travel service agencies, online booking sites and many other tasks in the list of duties of the hotel marketing and sales group. will be Holding events such as a public relations conference on World Public Relations Day and inviting the managers of this area to participate in the conference and introduce the group’s capabilities can be extremely effective and help in strengthening communication and attracting new customers to the hotel.

Marketing and sales in restaurants, fast food and coffee shops

Presenting a unique and different menu, codified planning for license plate advertisements, negotiating with residential, commercial and office complexes in the region to attract customers, sending different text messages in the preparation of breakfast, lunch and dinner, taking advantage of occasions such as Yalda and Christmas to attract More audiences, planning customers’ birthday parties at restaurants and fast food, negotiating with cooperation sites and applications such as Snap Food and Fast Food, launching entertainment programs for customers during their stay and providing special services for VIP customers, can help your business development a lot. slow

Marketing and sales in the forum

Planning cooperation with the marriage industry, including beauty salons, photography studios, florists, garden centers, maisons, marriage bureaus, etc., will help develop your business. This work requires effective cooperation with colleagues. Holding a party and inviting all the aforementioned colleagues to visit the facilities of the complex should be included as part of their work schedule. Investigating and participating in tenders and auctions in this part of the market can also be very effective. Organizations and companies should also be counted on for afternoons. Expand your advertising on special occasions like the return of Hajj and of course there are other effective ways that can help your business grow.